market-research
Professional market research and competitive analysis using McKinsey/BCG/Bain consulting methodologies. Use when analyzing markets, competitive landscapes, customer insights, or strategic positioning. Generates hypothesis-driven research with PPTX presentation deliverables.
- Category: discovered
- Tags: github, community
- Version: 1.0.0
- Author: walid
- Downloads: 0
- GitHub stars: 1
- Updated: 2025-11-21
Download the latest version (v1.0.0) from this page.
SKILL.md
--- name: market-research description: "Professional market research and competitive analysis using McKinsey/BCG/Bain consulting methodologies. Use when analyzing markets, competitive landscapes, customer insights, or strategic positioning. Generates hypothesis-driven research with PPTX presentation deliverables." license: Proprietary. Complete terms in LICENSE.txt allowed-tools: Read, Grep, Glob, WebFetch, WebSearch, Write, Bash --- # Market Research: MBB-Grade Analysis & PPTX Deliverables Execute professional market research using proven methodologies from top consulting firms (McKinsey, BCG, Bain). This skill generates hypothesis-driven analysis structured as a four-level pyramid: Segment/Market → Customers → Competitors → Your Company, culminating in a presentation-ready PPTX artifact. ## When to Use This Skill Activate this skill when the user requests: - Market sizing and industry analysis - Competitive landscape assessment - Customer needs and behavioral research - Strategic positioning evaluation - Business intelligence gathering - Client-ready market research presentations ## Quality Standard Work must demonstrate **master-level execution** typical of top consulting firms: - Every insight backed by solid numbers and cited sources - Strategic rigor matching McKinsey/BCG/Bain standards - Professional-grade visual design (avoid AI slop: no purple gradients, no centered-everything layouts, no generic templates) - CRAAP-validated sources only - Multi-source triangulation for critical findings --- ## Three-Phase Workflow ### Phase 1: Research Philosophy (30 minutes) Create the strategic foundation using hypothesis-driven methodology. **Execute these steps:** 1. **Define the problem** using SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) 2. **Build hypothesis tree** applying MECE principle (Mutually Exclusive, Collectively Exhaustive) - Reference: `references/MBB_METHODOLOGY.md` for MECE framework details 3. **Identify source strategy** prioritizing free, high-credibility resources - Reference: `references/FREE_SOURCES_GUIDE.md` for Tier 1-3 source hierarchy 4. **Generate research brief** using template: `templates/research-brief.md` 5. **Establish success metrics** and validation criteria **Deliverable:** Research brief document (4-6 paragraphs) articulating: - Core research question and decision context - Hypothesis structure (MECE-validated) - Source identification strategy - Success criteria and timeline **Standard:** Brief must demonstrate "strategic clarity typical of top consulting firms" - clear problem definition, structured thinking, actionable scope. --- ### Phase 2: Pyramídová Analýza (1-2 days) Systematically collect and validate data across four analytical levels, building from broad market context (bottom) to specific company positioning (top). #### Level 4 (Pyramid Bottom): Segment & Market Analysis **Analyze:** - Market size (TAM, SAM, SOM) - Growth rate (CAGR, historical trends) - Key market drivers and trends - Development opportunities and threats **Source priority:** - Tier 1: Government statistics (Eurostat, US Census Bureau, national statistical offices) - Tier 1: Academic journals (Google Scholar, JSTOR) - Tier 2: Industry associations, trade publications - Tier 2: World Bank, OECD, IMF datasets **Validate:** Apply CRAAP test to each source (reference: `references/VALIDATION_FRAMEWORKS.md`) #### Level 3: Customer Insights **Investigate:** - Customer segments and demographics - Needs, motivations, pain points - Purchase barriers and decision-making process - Behavioral patterns and preferences **Source priority:** - Consumer survey data (academic research, government consumer reports) - Industry white papers and market research reports - Academic studies on consumer behavior - Trade association consumer research **Triangulate:** Minimum 2-3 independent sources per critical finding #### Level 2: Competitive Landscape **Profile top 3-5 competitors:** - Market positioning and differentiation - Product/service offering analysis - Communication strategy and brand messaging - How they address customer needs - Strengths and vulnerabilities **Source priority:** - Company websites and press releases - News articles and media coverage - Crunchbase, LinkedIn, public filings - Industry analyst reports - Academic case studies **Cross-validate:** Compare competitor claims against independent sources #### Level 1 (Pyramid Top): Your Company Position **Assess:** - Current strategy and business model - Organizational culture and capabilities - Core strengths and unique advantages - Brand positioning potential - Strategic fit with market opportunities **Synthesize:** - Internal documentation analysis - Competitive benchmarking against Level 2 findings - Gap analysis (market needs vs. company capabilities) - Strategic recommendations **Continuous synthesis:** Create "Day 1 draft" insights immediately, refine continuously. Never accumulate analysis until the end. #### Data Collection Standards For each pyramid level: 1. **Source tracking:** Document every source in `templates/source-bibliography.md` 2. **CRAAP validation:** Score Currency, Relevance, Authority, Accuracy, Purpose 3. **Triangulation:** Validate critical findings with 2-3 independent sources 4. **Documentation:** Capture methodology, limitations, confidence levels **Output:** Completed pyramid analysis using `templates/pyramid-analysis.md` structure **McKinsey principle:** "Any solution not backed by solid numbers carries heavy burden of proof" --- ### Phase 3: PPTX Artifact Generation (1-2 hours) Transform analysis into presentation-ready PPTX using professional design standards. **Execute these steps:** 1. **Prepare HTML slides** using `templates/slide-deck.html`: - Dimensions: 720pt width × 405pt height (16:9 aspect ratio) - ALL text must be in `<p>`, `<h1>`-`<h6>`, `<ul>`, or `<ol>` tags (html2pptx requirement) - Use professional color scheme from `assets/color-scheme.json` - Apply pyramid visual from `assets/pyramid-diagram.svg` 2. **Generate slide content** (7-9 slides): - **Slide 1:** Title - Project name, client, date - **Slide 2:** Executive Summary - 3-5 key findings - **Slide 3:** Segment & Market Analysis (Pyramid Level 4) - **Slide 4:** Customer Insights (Pyramid Level 3) - **Slide 5:** Competitive Landscape (Pyramid Level 2) - **Slide 6:** Your Company Position (Pyramid Level 1) - **Slide 7:** Strategic Recommendations - Action items with ownership - **Slide 8:** Next Steps - Timeline and priorities - **Slide 9:** Appendix: Sources Bibliography 3. **Invoke PPTX generation:** - Option A: Use `scripts/generate-slides.js` wrapper for document-skills/pptx - Option B: Directly invoke the `pptx` skill with generated HTML - Follow html2pptx workflow (see document-skills/pptx/html2pptx.md) 4. **Quality validation:** - Verify all text is visible (check no text in plain `<div>` or `<span>`) - Confirm professional visual design (no AI slop patterns) - Validate source citations on every data point - Check slide flow and narrative coherence **Deliverable:** `market-research-report.pptx` - Professional presentation matching MBB standards **Standard:** "Museum-quality execution" with "meticulous attention to craft" - every slide should appear professionally designed, every insight substantiated. --- ## Helper Scripts ### Initialize New Research Project ```bash bash scripts/init-research.sh <client-name> <industry> ``` Creates project structure with pre-populated templates. ### Automated Source Validation ```bash python scripts/validate-sources.py <bibliography-file> ``` Runs automated CRAAP scoring on all documented sources, outputs validation report. ### Generate PPTX from Analysis ```bash node scripts/generate-slides.js <pyramid-analysis-file> ``` Converts completed pyramid analysis to HTML slides, invokes document-skills/pptx for final PPTX generation. --- ## References Detailed methodologies are in `references/` for deep consultation: - **MBB_METHODOLOGY.md** - McKinsey 7-step problem-solving process, MECE principle, Pyramid Principle, Issue Trees, 80/20 rule - **FREE_SOURCES_GUIDE.md** - Comprehensive guide to Tier 1-3 data sources with focus on free government and academic resources - **VALIDATION_FRAMEWORKS.md** - Complete CRAAP test framework, Six Essential Questions, triangulation methods Grep these files when needing specific framework details during analysis. --- ## Common Pitfalls to Avoid 1. **Accepting sources at face value** → Apply systematic CRAAP evaluation 2. **Cherry-picking data** → Use comprehensive search, document all relevant sources 3. **Ignoring original context** → Understand data collection purpose and limitations 4. **Over-reliance on single database** → Multi-source triangulation mandatory 5. **Outdated information** → Check publication dates, verify currency 6. **Unclear methodology** → Only use sources with transparent methodology --- ## Integration with document-skills This skill requires the **pptx** skill from Anthropic's document-skills suite for Phase 3 PPTX generation. **Setup option 1 (recommended):** Add document-skills as git submodule: ```bash git submodule add https://github.com/anthropics/skills document-skills ``` **Setup option 2:** Ensure the `pptx` skill is available in your Claude environment and invoke it when Phase 3 requires PPTX generation. Reference: https://github.com/anthropics/skills/tree/main/document-skills/pptx --- ## Success Checklist Before delivering research to client, verify: ✓ Research brief demonstrates clear hypothesis-driven approach ✓ All four pyramid levels analyzed with CRAAP-validated sources ✓ Critical findings triangulated with 2-3 independent sources ✓ Every quantitative claim backed by cited source ✓ Source bibliography complete with validation scores ✓ PPTX presentation follows professional design standards ✓ No AI slop patterns (generic layouts, purple gradients, etc.) ✓ Slide narrative flows logically from market to company ✓ Recommendations are specific, actionable, and prioritized ✓ Final deliverable matches McKinsey/BCG/Bain quality standards