Discover Category Landscape
Map the competitive landscape to identify strategic white space and validate positioning hypotheses through multi-phase research covering competitor identification, positioning analysis, messaging patterns, and strategic synthesis.
- Category: discovered
- Tags: github, community
- Version: 1.0.0
- Author: walid
- Downloads: 0
- Updated: 2025-11-22
Download the latest version (v1.0.0) from this page.
SKILL.md
--- name: Discover Category Landscape description: Map the competitive landscape to identify strategic white space and validate positioning hypotheses through multi-phase research covering competitor identification, positioning analysis, messaging patterns, and strategic synthesis. allowed-tools: [Read, Write, Task, mcp__firecrawl__firecrawl_scrape, mcp__perplexity__perplexity_research, mcp__perplexity__perplexity_search, mcp__dataforseo__datalabs_google_ranked_keywords, mcp__dataforseo__datalabs_google_keywords_ideas] --- # Discover Category Landscape Conduct comprehensive competitive and market research to map the category landscape, identify strategic white space, and validate positioning hypotheses. --- ## Research Objective **Goal:** Understand where competitors position themselves and identify strategic opportunities for differentiation. **Inputs:** - Strategic hypotheses from founder interview (if available) - Initial competitor list or category definition - Target market or category **Output:** - Published research report with positioning map, white space analysis, and strategic recommendations ## Research Phases ### Phase 1: Competitor Identification **Purpose:** Establish the competitive set and validate category boundaries. **Delegation:** - **Agent:** general-purpose - **Instructions:** [phase-1-competitor-identification.md](phase-1-competitor-identification.md) - **Context needed:** Session metadata (hypotheses, initial competitor list, category) **Research activities:** - Identify 5-7 direct competitors in the category - Validate category definition based on actual market landscape - Contextualize strategic hypotheses for validation in subsequent phases **Artifact produced:** Competitor identification report --- ### Phase 2A: Positioning Research **Purpose:** Understand how competitors position themselves in the market. **Delegation:** - **Agent:** market-research-analyst - **Instructions:** [phase-2a-research-analyst.md](phase-2a-research-analyst.md) - **Context needed:** Competitor list from Phase 1, hypotheses to validate **Research activities:** - Analyze positioning statements and value propositions - Conduct keyword and SEO analysis to understand market language - Identify market trends and positioning patterns - Validate or refine initial positioning hypotheses **Artifact produced:** Positioning analysis report --- ### Phase 2B: Messaging Analysis **Purpose:** Decode competitive messaging themes and communication patterns. **Delegation:** - **Agent:** market-research-analyst - **Instructions:** [phase-2b-content-analyst.md](phase-2b-content-analyst.md) - **Context needed:** Competitor list from Phase 1, hypotheses to validate **Research activities:** - Analyze messaging themes and brand narratives - Identify tone and voice patterns across competitors - Conduct language analysis (word frequency, themes) - Cluster competitors by messaging approach **Artifact produced:** Messaging analysis report **Note:** Phases 2A and 2B are executed in parallel. --- ### Phase 3: Strategic Synthesis **Purpose:** Transform raw research into strategic insights and recommendations. **Delegation:** - **Agent:** general-purpose - **Instructions:** [phase-3-strategic-synthesis.md](phase-3-strategic-synthesis.md) - **Context needed:** All artifacts from Phases 1, 2A, and 2B **Research activities:** - Create positioning map showing competitor clustering - Identify strategic white space opportunities - Validate positioning hypotheses with supporting evidence - Provide actionable strategic recommendations **Artifacts produced:** - Synthesis draft (working analysis) - Final research report --- ## Output Structure The final output includes: 1. **Executive Summary** - Key findings and strategic recommendation 2. **Positioning Map** - Visual representation of competitive landscape 3. **White Space Analysis** - Identified differentiation opportunities 4. **Hypothesis Validation** - Evidence-based validation of positioning hypotheses 5. **Competitive Insights** - Detailed findings on positioning and messaging 6. **Strategic Recommendations** - Actionable next steps **Template:** [templates/competitive-landscape-output.md](templates/competitive-landscape-output.md)