december-pipeline-priming
Strategic pipeline priming campaign for Q1 2026. Uses 38 Questions framework as thought leadership content and cold outreach hooks. Generates LinkedIn posts, Brand Scout-informed emails, and January follow-up sequences timed around GRI announcements. Triggers on "pipeline priming", "December outreach", "GRI campaign", "LinkedIn post", "cold email sequence", "January follow-up", "prime the pump", "discovery prep", or "GRI prep".
- Category: discovered
- Tags: github, community
- Version: 1.0.0
- Author: walid
- Downloads: 0
- GitHub stars: 1
- Updated: 2025-12-22
Download the latest version (v1.0.0) from this page.
SKILL.md
---
name: december-pipeline-priming
description: Strategic pipeline priming campaign for Q1 2026. Uses 38 Questions framework as thought leadership content and cold outreach hooks. Generates LinkedIn posts, Brand Scout-informed emails, and January follow-up sequences timed around GRI announcements. Triggers on "pipeline priming", "December outreach", "GRI campaign", "LinkedIn post", "cold email sequence", "January follow-up", "prime the pump", "discovery prep", or "GRI prep".
---
# December Pipeline Priming Campaign
Strategic campaign to warm pipeline before January GRI hits. Plant seeds in December, harvest in January.
## Campaign Philosophy
**December Reality:** Nobody switches carriers during peak. They're too busy.
**The Play:** Use 38 Questions as conversation starters that position you as the expert who asks the right questions BEFORE the rate increase panic.
**Goal:** When GRI hits January 21, your phone rings first.
## Campaign Timeline
```
Dec 16-31: Plant seeds (LinkedIn + first touches)
Jan 1-20: Nurture (follow-ups referencing December touchpoints)
Jan 21+: Harvest (GRI panic drives urgency to warm pipeline)
```
## Quick Commands
**Generate LinkedIn post:**
```
Generate a LinkedIn post using the December Pipeline Priming skill.
Topic: [Volume Reality / Contract Question / Peak Performance / Implementation Barriers / Zone Distribution]
```
**Generate Brand Scout email:**
```
Write a December priming email for [COMPANY] using their Brand Scout data:
[paste Brand Scout summary]
```
**Generate January follow-up:**
```
Write a January GRI follow-up for [COMPANY].
December touchpoint: [what you sent/posted]
```
## Content Assets
- **Discovery Call Prep (GRI 2026)** → `references/discovery-call-prep-gri-2026.md` ⭐ NEW
- **Performance Analytics** → `references/performance-analytics.md` ⭐ NEW (calibrated benchmarks)
- LinkedIn posts (6-post series) → `references/linkedin-posts.md`
- Email templates (3-email December sequence) → `references/email-templates.md`
- January follow-up sequence → `references/january-followup.md`
- Full campaign calendar → `references/campaign-calendar.md`
- Image prompts → `references/image-prompts-firstmile.md`
## LinkedIn Pre-Publish Workflow (MANDATORY)
**Before publishing ANY LinkedIn post:**
1. **Load rubric**: `nate-jones-deliberate-practice/references/11-linkedin-content-rubric.md`
2. **Load benchmarks**: `references/performance-analytics.md`
3. **Score all 6 dimensions** with quoted evidence:
- Hook Strength
- Insight Density
- Visual Clarity
- Brand Alignment
- CTA Quality
- 38Q Integration
4. **Verify score is 25+** (if 22-24, improve weakest dimension first)
5. **Check patterns**:
- Hook uses "Your [X] should..." or question format (NOT number-led)
- CTA offers value exchange ("Drop X, I'll tell you Y")
- Visual passes 2-second comprehension test
6. **Generate image prompt** using `references/image-prompts-firstmile.md`
7. **Publish and track** in `campaign-assets/MASTER_CAMPAIGN_CHECKLIST.md`
**Post-publish (48-72 hours):**
1. Export LinkedIn PostAnalytics
2. Update `references/performance-analytics.md` with new data
3. Calculate rubric-to-performance correlation
4. Extract learnings for future posts
**DO NOT publish posts scoring <25 without revision.**
## 2026 GRI Key Dates
| Carrier | GRI Effective | Real Impact |
|---------|---------------|-------------|
| UPS | Dec 22, 2025 | Captures peak at higher rates |
| DHL | Jan 1, 2026 | 5-7% increase |
| FedEx | Jan 6, 2026 | Post-peak timing |
**Headline vs. Reality:** 5.9% announced → 7-12% effective increase (surcharge stacking)
## Integration Points
- **Brand Scout:** Use intel to personalize email templates
- **CVM 38 Questions:** Source framework for all content (full 38Q with GRI hooks in discovery prep)
- **Daily Sync:** Check campaign progress in morning ritual
- **HubSpot:** Track touches and responses
- **Practice Gym:** Score discovery calls against Rubric 3 (see discovery prep)
- **GRI Intelligence:** 60+ sources on 2026 rate increases in discovery prep
## Discovery Prep Quick Command
**Pre-call prep with GRI hooks:**
```
Load the GRI 2026 Discovery Prep Sheet for my call with [COMPANY].
```
**Post-call scoring:**
```
Score my discovery call against the GRI 2026 prep sheet. Here's what I captured:
[paste notes]
```